The average monthly electric bill in Florida is $150, the eighth highest in the nation. Rental tenants are acutely aware of their ever-increasing electric bills.
With this information, you have an opportunity as a rental property owner. Showcasing your rental's energy efficiency is just one property marketing tip that can help you attract more tenants in Punta Gorda, FL. These five tips will help you stay competitive in a tough rental market.
1. Provide a Virtual Tour
High-quality images are a standard tip for real estate promotion, so you must do more. Include a virtual tour that allows viewers to feel like they walked through the home. Online home tours streamline the process and motivate interested individuals to apply.
2. Utilize Keywords for Better SEO
Using keywords in your real estate marketing is one of the most effective property SEO strategies. When people search for rental properties, yours will appear at the top of the list. Targeted keywords can be especially effective if your property has unique features or amenities.
For example, if your property allows pets, you can use keywords to target tenants with pets. You could also use keywords that target professionals looking for a rental near downtown or commercial areas.
3. Include Relevant Information
One of the most important property advertising tips is to include all relevant and necessary information. Property owners often forget the obvious information, leaving the reader wondering.
People won't ask for the information they need; they will move on to the next listing. Be sure your rental property listing includes this information:
- Address
- Availability date
- Monthly rent
- Security deposit
- Application fee
- Number of bedrooms and bathrooms
- Pet policy
- Included utilities
4. Showcase Technology Upgrades
Technology use is a growing trend in rental homes. Highlighting your property's technology will make it stand out in a challenging market. Energy-efficient upgrades could reduce electric costs, making the rental more appealing to tenants.
A new HVAC system can be especially impactful, with home heating and cooling costs accounting for almost half of annual energy usage. Include these types of technology upgrades in your rental property marketing.
- High-speed internet
- Smart appliances
- Programmable thermostat
5. Include a Strong Call to Action
Similar to when you sell property online, you need to tell people what you want them to do. Include a strong call to action in your listing that tells people to apply. Here are a few examples of strong calls to action.
- Apply now and secure your new home!
- Get pre-approved for your lease today!
- Start your lease application here!
Improve Your Rental Property Marketing
If you want to attract more tenant applications, you need to have more effective property marketing. Include a virtual tour, all necessary information, and relevant keywords. Highlight unique features, amenities, and innovative technology.
The PMI Heartland Realty team uses innovative technology to research the local rental market. They use this information to optimize rental property listings for increased applications. Their experience and skill ensure marketing, tenant screening, and property management run smoothly.
Attract more tenants to your rental property with an optimized property listing prepared by PMI Heartland Realty.
